Why Hyundai
It's not just about how we build cars.
It's Why.
There's a reason why Hyundai car are so frequently praised for their standard safety equipment. There's a reason why our designers spend so much time driving and testing our vehicles. And there's a reason why we've invested so heavily in processes and equipment that ensure the quality of our cars.
safety
A
number of years back, Hyundai made the decision to invest in safety.
Take Electronic Stability Control (ESC). We took note of studies done by
the Nation Highway Traffic Safety Administration and the Insurance
Institute for Highway Safety, which found the ESC reduced crashes and
fatalities by as much as43%. Knowing how many lives could be saved made
our goal clear: t make ESC standard on nearly ever car we build.

design
We
believe in exterior design. Making it dynamic and fluid and utterly
head-turning. But, more important, we believe in ergonomic design -- the
science of making our cars intuitive and comfortable. And, with the
introduction of the Genesis, we've taken our study of ergonomics to a
whole new level.

quality
Designing is only half the equation.
Which is why Hyundai invests millions of dollars in its assembly plants
around the world. The Hyundai plant in Montgomery, Alabama, was built
from the ground up to be efficient, quality-focused, and mindful of the
people who work there. Every car is put through a series of checks by
both uncompromising machines and humans alike, with an eye on making
every Hyundai the very best one we can build.